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5 benefits of using an estate agent when looking for a home

  • 15 Nov 2018

“I won’t waste time arguing that it is impossible for buyers to find a home on their own, but I will state that having an estate agent help them look will save buyers time and, quite possibly, save them some money as well,” says Regional Director and CEO of RE/MAX of Southern Africa, Adrian Goslett.

Goslett summarises how real estate agents add value during the home buying process through five key advantages:

1. Time savers

Just as with any other service, real estate agents do the work so that you do not have to. The only difference being that unlike other professions, real estate agents aren’t charging you for this service.

2. Unlisted properties

Partnering with an estate agent allows you first pick of any suitable listing as soon as they enter the market.

3. Catfish listings

If you’ve ever bought anything online, you’ll know that not all online products live up to their photographs in real life. Estate agents are likely to have seen the property in person, whether they’ve taken previous buyers through it before or are with the same agency or brand that the property is listed with, and will know if the property lives up to what you need.

4. Years of experience

Especially if you’ve partnered with an estate agent who has been in the industry for some time, estate agents will be able to intuit over time what sorts of homes a buyer is looking for, even if the buyers aren’t able to themselves. Through experience, good estate agents will also know which sorts of homes might blow a buyer’s checklist out of the water and become the perfect match despite not meeting all the initial criteria.

5. Negotiating skills

Most importantly, through their suburb expertise and industry experience, estate agents will be able to guide homeowners towards putting the best offer forward. If your initial offer is too low, the seller might reject you altogether, which compromises your negotiating skills going forward. If your offer is too high, you’ll have shot yourself in the foot as the seller would have been willing to accept less.


Having an estate agent on your side during this negotiation process will save you both the stress of having to deal with it yourself and the financial burden of fumbling the offer.

So, while Goslett acknowledges that it is possible for buyers to find a home on their own, he also warns that they will be taking on extra strain when somebody would be more than willing to do it all for them - and at no expense to them. Who would say no to that?



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